One code per placement
A code per neighbourhood, magazine or store window, so each one gets its own numbers.
Use case · Print
Find out which flyer actually sells.
Door-to-door flyers, magazine ads, posters, direct mail: print is easy to buy and hard to judge. Give each print run, neighbourhood or publication its own code and compare them on scans, orders and revenue.
Ways to use codes on print
A/B test the destination
Same printed code, two destinations split between scanners — keep the winner.
Growth planOffers with an end date
The code switches to your fallback page when the promotion is over.
From StarterRoute by country or device
Send iPhone and Android users, or each country, to the right page.
Growth planSet it up in TrackQr
- 1
Create one code per placement and name it clearly — “Flyer · North district”, “Magazine X · October issue”. For many placements, import a CSV (Starter).
- 2
Point them to the offer: a discount applied automatically, or a campaign page. Add UTM tags if you also report in GA4.
- 3
Design with your colors and a frame that says what the scan gives, then download PDF or SVG for the printer.
- 4
Set an end date matching the offer, with a fallback page for late scans.
How to judge a print run
- Compare placements on scans first, then on orders and revenue (Growth)
- Divide each run's print cost by its attributed orders to get a real cost per order
- Watch the timeline: most flyer scans happen in the first days after distribution
Print tips
- Print at least 2 × 2 cm on a flyer, more on posters (about one tenth of the scanning distance).
- Dark modules on a light background, a white margin all around, no glossy reflections on top.
- Always scan a printed proof — on paper, not on screen — before the full run.
Starter covers design, print files, end dates and bulk import. Growth adds orders and revenue per code, A/B tests and smart routing. See pricing
Frequently asked questions
How do I compare two flyers?
Give each one its own QR code. The analytics page ranks your codes by scans, and on Growth by orders and revenue, over the period you pick.
What if I print the wrong offer?
Change the destination in TrackQr. The printed code stays valid; only where it leads changes.
Make your next print run measurable.
Install TrackQr for free, create your first dynamic code in a few minutes and watch the first scans come in.
Free plan with 3 dynamic QR codes · No credit card to add · Billed through Shopify