Use case · Events

Leads at the booth, sales after the event.

Events cost a lot and are hard to measure. Put one TrackQr code on your booth, flyers and bags: visitors land on a campaign page, leave their email for a reward, and you see who bought once they got home.

9:41
AURORA Spring collection 15% off with code SPRING15 Shop the collection
Ends in
02143208
Aurora Tee $42
Linen shirt $58
Get your code by email you@email.com I agree to receive emails from Aurora Get my code

Ideas for your next event

Email for a reward

Email capture with consent, and a unique discount code for each visitor so codes don't leak online.

Growth plan

Event-only offer

A countdown block and an end date: after the event, the code falls back to your store.

Wi-Fi for your stand

A Wi-Fi QR code lets visitors join your network without typing the password.

vCard for your team

Buyers and press save your contact details in one scan.

Set it up in TrackQr

  1. 1

    Build a campaign page: hero, countdown, email capture (with a reward code on Growth) and a few products.

  2. 2

    Create a QR code that opens this campaign and name it after the event — “Pop-up · Paris Marais”. One code per event lets you compare them.

  3. 3

    Print it big with a “Scan me” frame: about one tenth of the distance people will scan from.

  4. 4

    Set an end date and a fallback page so the code keeps working after the event.

What to watch

  • Scans and leads per day of the event, live in the dashboard
  • Leads by email as they come in, in CSV from Starter
  • Orders placed after the scan, with revenue (Growth)

On the day

  • Test the scan from where visitors will stand, in the venue's lighting.
  • Repeat the code on flyers and bags: people scan later, at home, too.
  • Selling on site with Shopify POS? In-store sales aren't attributed — TrackQr covers the online orders that follow the scan.

The Free plan includes one campaign page with email capture. Unique reward codes, customer sync and order attribution come with Growth. See pricing

Frequently asked questions

Can I reuse the same printed code for the next event?

Yes: point it to the next campaign. If you want to compare events, create one code per event instead — it only takes a minute.

Are leads added to Shopify?

On Growth, you can sync leads as Shopify customers (TrackQr asks for the permission when you turn it on). On every plan, you get an email for each lead.

Make your next print run measurable.

Install TrackQr for free, create your first dynamic code in a few minutes and watch the first scans come in.

Free plan with 3 dynamic QR codes · No credit card to add · Billed through Shopify